London fashion week autumn/winter 2012: giles

Inspiration: Youthful innocence 

The look: A centre-parted ponytail which looks as though it's been slept on or slipped out slightly. 

Get the look: Freshly washed hair was prepped with leave-in conditioner with a little relaxing balm used on thicker hair to reduce bulk. Blow-Out Cream was then added for shine and separation and pinned behind the ears then left to dry naturally or with a little help from the diffuser. Very straight hair was given a slight kink with tongs, just to add movement. 

Hair was then styled into a rough centre parting by hand and secured in a low ponytail at the nape of the neck. The elastic was then pulled down and pushed back up to loosen the ponytail and create some bagginess at the back, as though hair had been slept on or slipped out slightly. 

A ribbon was then added to the hair, made from the same scorchedt fabric as the collection - white ribbon on blonde models and black on darker-haired models. 

Key products: label.m Leave-in Conditioner, Relaxing Balm, Sleek Blow-Out Cream, Blow-Out Spray 

The gossip: Candles were burning three hours before the show to fully set the mood for the evening's presentation.