London fashion week announces label.m sponsorship

London Fashion Week has announced that they will be sponsoring TONI&GUY's label.m product range in an exciting partnership deal. From September 2013 the professional haircare range will feature the official London Fashion Week logo on its packaging, in the first product endorsement that the event has ever undertaken. The LFW-branded products will be sold in over 5,000 TONI&GUY and label.m appointed salons across the world - more than 40 countries - confirming both the brand's connection to the fashion industry and London's role as fashion capital of the world. A percentage of profits from the sale of branded products will go back to the British Fashion Council to support the fashion industry and provide growth and support to both new and established names. The news comes in the brand's 50th anniversary year and cements TONI&GUY's continued commitment to supporting and promoting British design talent. TONI&GUY first became an official sponsor of London Fashion Week in 2004 and now styles around 40 shows each season. Sacha Mascolo-Tarbuck, global creative director of TONI&GUY comments: “I am extremely proud of our close association with the British Fashion Council and the fact that we are approaching a ten-year anniversary of supporting emerging, as well as existing design talent. It gives me great pleasure to be able to extend the partnership in a way that now involves our product line, and which is a first within the industry.”