London collections: men - meadham kirchhoff

James Pecis created beautiful blow-dries for the Meadham Kirchhoff Autumn/Winter 2013 show at London Collections: Men.

Show: Meadham Kirchhoff menswear

Stylist: James Pecis for Fudge

The inspiration: Catherine Deneuve and Diana Vreeland.

The look: A shiny, classic polished set with hair blow-dried away from the face. Male models with longer hair were requested, but those with slightly shorter lengths still had a hint of a wave through their style.

James said: "My reference points for this hairstyle were Catherine Deneuve and Diana Vreeland. This blown-out, luxurious set juxtaposes the clothing and gives fresh new direction to London Collections: Men. Each model has been cast for their individual look and hair types, but they will all have a clean, blown-out finished look."

Get the look: Prep the hair with Fudge Liquid Erekt and blow-dry hair back away from the face using a medium-sized round brush to add volume.

If hair is fine or flat, mist with Fudge Dry Shampoo at the roots then curl the hair on 1" tongs, pinning each section in place and leaving to set to create a strong shape when brushed out.

Once hair is set, brush through away from the face and spray with Fudge Finish Textures Aerosol Rock Spray and Fudge Dry Conditioner to add shine and define the shape of the wave.

Key products: Fudge Liquid Erekt, Dry Shampoo, Aerosol Rock Spray and Dry Conditioner.