London collections: men is back and bigger than ever

London Collections: Men is back and, reflecting the increased interest in men’s fashion and grooming, its bigger than ever.  For the first time, the dedicated men’s fashion week spans four days rather than three and features nearly 70 shows from some of the UK’s biggest names and future stars of menswear. As always teams of talented session stylists will be creating hair looks to complement the fashion, often working to complex and very specific briefs that test their skills and ability to work under enormous pressure. Fudge Professional is once again be the event’s official hair sponsor, making its presence felt back stage at a number of shows by designers including Christopher Shannon, Katie Eary and Matthew Miller. The brand will also have a major presence front of house, hosting The Fudge Fix pop up salon at Victoria House – one of the event’s main venues. Fudge brand ambassadors will be offering attendees at London Collections: Men AW15 complimentary haircuts and styling services from the bespoke Fudge styling menu throughout the four days. London Collections: Men will showcase a host of British and International talent with other designers revealing their latest menswear collections including Thomas Pink, Tom Ford and Paul Smith.