London beauty week to launch this september

The first ever London Beauty Week will launch this September as a partnership between Covent Garden and the British Beauty Council. The week long event, running from 11 - 15 September, will celebrate the power of the British beauty industry, hosting a number of consumer and trade events to mirror its sister event, London Fashion Week.

Events will showcase some of the most exciting British beauty products and demonstrate both the British Beauty Council and London’s Beauty Quarter Covent Garden’s commitment to supporting growth and influence the beauty industry.

The dedicated London Beauty Week will support and celebrate the findings from the Hair and Barber Council that the hair and beauty industry is worth £6.6 billion to the UK economy.

The British Beauty Council also found that...

• The total value of beauty consumption is £27.2Bn

• Consumers spent £3Bn on cosmetic products in 2018 and there is an upwards trend for consumers to spend more

• There are 600,000 jobs in the UK economy within the beauty industry

Throughout the week London Beauty Week will celebrate London’s importance in the global industry, bringing together some of the most influential industry voices to celebrate trends, showcase new product launches, host supper clubs, beauty workshops and hold discussions on the future of the industry. The full schedule for the week will be released in August and will also include a London first - an outdoor Beauty Playground in the heart of Covent Garden.

With a focus on the future of the beauty industry, Britain’s Next Big Beauty Brand competition will launch during the week, offering start-up beauty companies the chance to win beauty business mentoring from experts and a central London retail space. The panel will be judged by individuals from Covent Garden, the British Beauty Council and trend forecaster WGSN, with the winner given a prime retail spot in London’s beauty hub Covent Garden to sell their product, mentoring from the British Beauty Council and access to WGSN’s premium subscription services for a year.

Millie Kendall, MBE and CEO of The British Beauty Council, said: “The British Beauty Council are delighted to be working with founding patron Covent Garden in creating this dynamic experiential week of beauty. Beauty is a buoyant sector and contributes significantly to the UK economy. As a growing industry that is a force for good, we are focused on supporting brands and creating jobs via our three pillars reputation, education and innovation.”