Living proof launches to professional stylists in the uk

Living Proof, the professional haircare range co-owned by Jennifer Aniston, is set to launch to salons in the UK this month. Distributed by the Icon Consultancy, the range of products starts at £20 and come approved by the woman whose hair inspired a generation. Headquartered in Massachusetts, USA, Living Proof has been developed by world-class biotech scientists and beauty experts using technology from MIT (Massachusetts Institute of Technology). The company invents new molecules that have never been used in haircare until now, ensuring totally new formulae. The best-selling range is NO FRIZZ, which coats the hair evenly and weightlessly and blocks humidity 70% better, without the use of oils or silicones. The same technology repels oils and dirt and also helps to improve the texture of each hair strand, leaving it sleek and frizz free. Jennifer's picks from the range include the Restore Mask Treatment and Flex Shaping Hairspray, which she recently revealed to Glamour was the secret behind her tousled waves. Want that Jen look? She recommends a mist of the hairspray, then twisting hair into two buns and sleeping on them. See her talk about her faves in the video below! For details, call 01282 613413 or email [email protected]