Lfw aw18 trend report: the perm returns at lulu guinness

Desperately Seeking Susan was the reference point for the hair at the Lulu Guinness LFW AW18 presentation, which was the brand’s first LFW showcase in it’s 28 year history. Flowing spiral curls were created by the hair team which was headed up by Zoe Irwin. On the fun style, Zoe commented, “Eighties hair is having a real revival at the moment, so we have created a twisted, disco look that feels free and bouncy, with great height and volume. The hair looks and feeling glossy and healthy, as opposed to the original crispy curls of the era.”

Get the Look - Lulu Guinness (European Hair)

1 Create volume and texture in the hair using the ghd air hairdryer and diffuser 2 Taking small sections, twist and wrap hair around the tip of the ghd curve creative curl wand – this is the smallest part of the wand so will create a tight, spiral curl 3 Once hair is curled, release and shake out with the head upside down to add more volume With the head tilted back, wrap hair from the nape, working towards the crown and rolling the hair in an upwards motion 4 Pin into place at the back of the head and toss the curls forward towards the hairline 5 Arrange and secure any loose curls on the head with pins 6 Finish with a mist of ghd final fix hairspray 7 Finally add the Steven Jones Turban Headband accessory to complete the look

Get the Look - Lulu Guinness (Afro Hair)

1 Add root lift and diffuse hair using the ghd air and diffuser 2 Twist wrap hair around the end of a metal pin tail comb and add heat by gently clamping the ghd gold on top 3 Pull out the hair and separate to form unison with the rest of the curls