Laurent philippon appointed as bumble global artistic director

Bumble and bumble have announced the appointment of Laurent Philippon to the newly-created position of global artistic director. The acclaimed stylist, who last year released his first hair history book, has worked with Bumble for more than 20 years. His new appointment will see Laurent provide expert influence on education, creative imagery, product development, salon growth and, of course, the brand's fashion and editorial work. Laurent started his career in Paris as an apprentice to industry legends Alexandre de Paris and Julien d'Ys. He has been instrumental in the development of some of Bumble's most iconic products, including Hair Powder, Styling Lotion and Spray de Mode and has led the brand's presence backstage at countless fashion week shows. His knowledge and experience of French hairdressing techniques form the basis of the Bumble and bumble University's styling curriculum, which is now acknowledged as the industry's standard. Peter Lichtenthal, president of Bumble and bumble, comments: "I'm thrilled that Laurent will be taking on this new and expanded creative role. Over the past 20 years Laurent's contributions to Bumble and bumble have been immeasurable; from creative imagery both for the brand and in the editorial fashion world, to creating some of the most iconic styling products on the market today. Laurent's touch will be felt throughout all aspects of our company, but most notable in our Bb Salon Network."