Launch: mama mio!
MAMA SAYS: "SEND YOUR BOOBS AND BUMS TO BOOTCAMP"
Following on from its sweet-smelling product line and indulgent salon treatments, Mama Mio has decided to get tough. The ladies behind the brand - Sian, Tanya and Kathy - are waging war on our boobs and butts and have enlisted fitness-guru-to-the-stars Efua Baker for their two-pronged approach to bodycare.
The Bootcamp in a Box series is dubbed a complete skincare and exercise system and is aimed at time-starved women who want targeted results - but without the hassle of the gym.
The three-minute daily exercise programmes - which don't require any equipment and only minimal space - are designed to get the underlying muscle tissue to stand up and pull its weight, whether you are working to prevent your chest or derrière from going south.
With two sets of exercises working towards a fit body, the hard-hitting products aim to deliver what the founders describe as fit skin in 30 days. Fit skin? This is skin that fits you like a glove, they say. It holds you in place and holds you up. It is touchable and strong enough to defy gravity, according to the company's own super mamas.
BOOTCAMP FOR BOOBS
Promising to perk up your profile, the boob-job in a box targets the pectoral muscles with slow, controlled movements, so not only will boobs be lifted, but appear fuller.
A combination of the 'fly' and the 'push me up' exercises works to tone and define upper arms, so they should help banish those bingo wings as well. Results are further enhanced with the facial-quality bodycare, including the stimulating Tummy Toner exfoliant, which also has a tightening and plumping effect, and the strengthening Boob Tube.
As well as being packed with antioxidant C0Q10 to help cell regeneration and prevent the degradation of collagen, it also protects against ageing sun damage.
BOOTCAMP FOR BUTTS
Similarly, this 30-day bottom-and-thigh kit incorporates two targeted exercises - 'the butt raise' and 'the doggy' if you please - but features three products.
Containing a blend of sweet almond oil, chamomile and vitamin E with micro-ground pumice, Body Buff softens and removes dead skin, as well as stimulating circulation and improving subsequent product efficacy.
Tightening Tummy Toner is also featured as is Shrink-to-Fit - a stimulating cocktail designed to help fat cells shrink, as well as prohibit their formation.
RRP: £65 (bust kit) and £99 (bottom kit)
