Label.m powder spray range increases its palette

The Label.M Powder Spray range has broadened its palette to introduce three new shades for summer; red, purple and blue. Inspired by Spring/Summer 2014's art attack trend, which saw bold splashes of colour at Chanel, Peter Pilotto and Christopher Kane, the new additions are the perfect way to pack a punch with your styling. The first colour spray, in on-trend pastel pink, launched at London Fashion Week last season and went on to be one of Label.M's fastest-selling products to date. Now, just in time for festival season, the brand have introduced three new shades. Easy to use - and wash out - the Powder Spray range can be used to create dip-dye effects, highlights or even a full head of colour. Efi Davies, international artistic director says: "I've always loved colour and personally I'm constantly tweaking the shades of my own hair to complement my look. Our new Powder Sprays are just so easy to use; I recommend holding the can around 20cm away from the head and starting off lightly, increasing the intensity of where you want strength of tone and using a lighter touch elsewhere. Also you get an amazing naturally toned pastel effect if you finish the look with dry shampoo." The new Label.M Power Spray range is available to label.m, TONI&GUY and essensuals salons now. Pick up one spray for £9.95 or get creative with a Colour Makeover set featuring four mini sprays for £15. Visit www.labelm.com for more information