La biosthetique protection couleur rouge launches for redheads

La Biosthetique Protection Couleur Rouge has launched, providing specialist care for redheads to preserve the sparkling vibrance of every shade. Red hair has always been regarded as desirable and in recent years has experienced a dizzying rise in popularity thanks to both celebrity and catwalk trends. It symbolises courage, individuality and self-confidence so it’s no surprise that red in all its shimmering shades is one of Autumn/Winter 2015's most-requested hair trends. Sadly for wannabe redheads no more than 2% of people are born with red hair, with the most widespread natural shade ginger; a light, orangey shade. Practically all other shades of the sparkling colour spectrum – from show-stopping scarlets to vibrant violet – are synthetic creations. It's not just the rare colour that makes red hair so special, it's also the most sensitive hair colour. The pigments that give it its unusual shade are extremely small and are only able to maintain their brilliance under a healthy and intact surface structure. "When a hairdresser colours the hair red there is a risk that the fine pigments will gradually bleed out simply by washing the hair," explains Tanja Nieth, colour brand manager for La Biosthetique. "But naturally red hair fades fast too as the particularly small pigments are easily broken down by UV rays. To ensure the sensitive red pigments remain stably anchored in the hair, it needs a special care that keeps the hair healthy and strengthens its protective cuticle." With Protection Couleur Rouge, La Biosthetique has developed a hair care range devoted to the special needs of both naturally red and dyed red hair. It provides intensive care and seals the cuticle of every single hair to protect against pigment loss. This intensifies the sparkling reflexes of red shades and provides the hair structure with comprehensive protection and strengthening. The colour is securely protected against fading and the hair is also given softness, shine and improved elasticity. The highly effective colour protection complex contained in Protection Couleur Rouge products is made up of sunflower extract that deeply penetrates the hair and deactivates the free radicals that destroy the inner hair structure. Consequently, it ensures that the colour pigments remain in the hair for much longer. The second hero component is a polymer that deposits itself on the hair like a protective shield, intensively conditions and protects against environmental influences. These two active ingredients work in synergy for an unbeatable combination to provide effective protection against all negative external influences. Hair is provided with targeted protection against pigment loss and dehydration and is left soft, shiny and sparkling. PROTECTION COULEUR SHAMPOO COPPER – RED .45 250ml The special shampoo provides the hair with protective substances during the particularly gentle cleansing. It optimises the hair’s moisture content and keeps it elastic and soft. It neutralises the aggressive free radicals that cause fading. RRP £19.00 PROTECTION COULEUR CONDITIONNEUR COPPER – RED .45 150ml Structure care and colour refresher in one handy product. A special pigment mixture deposits itself in the hair, intensifies the natural or coloured red of the hair and restores shine to colours that have become dull. Deep conditioning active ingredients moisturise, restructure the hair shaft, smoothen and seal the outer cuticle. RRP £20.50 Contact La Biosthetique on 01296 611731 or visit www.biosthetique.co.uk