L'oreal professionnel launches inoa app

L'Oréal Professionnel has launched a consumer app for its INOA colour care range, allowing clients to win salon appointments and products.

Running from 3 September until the end of October, the INOA Colour Capture Campaign will enable consumers to 'catch' virtual bubbles on their smart phones when passing participating L'Oréal Professionnel salons.

These virtual bubbles represent two different types of prize - free INOA colour services and colour care sample product packs featuring shampoo, conditioner and treatment.

Once a client has captured a bubble, the winner can call or visit the salon to make their INOA colour booking or collect their product prize. All prizes and colour services must be redeemed by 31 October and appointments can be booked at a time and with a stylist that suits the salon.

When the client comes in to claim their prize, salons will be able to confirm that their prize has been genuinely caught at the selected salon by entering a unique pin code. 

The app also contains professional haircare advice, product information and social media sharing functions to allow clients to tell their friends about their experience. They will also be able to enter a prize drawer to be one of ten lucky winners to receive one year of free haircare and styling products.

For more information, contact your account manager or visit www.inoa.co.uk