Kms california launches festival and fashion with sam burnett

KMS California UK ambassador Sam Burnett presents Festival and Fashion - an exclusive campaign for the summer music season, with three gorgeous styles suitable for any event. Working with 2015's biggest styling story - the braid - Sam creates three very different takes on the trend. The Halo Braid, Relaxed Boho and Rope Pony all incorporate a plaited style, but with different tweaks and twists to work with every client. The Halo Braid is perfect for hot and humid gigs, keeping hair firmly away from the face in a sweet, ethereal style. For the Relaxed Boho it's all about loose plaits woven through waves for a romantic look. Finally the Rope Pony is a modern twist on an old favourite, ideal for those who favour a sportier style. Something for everyone - and every gig! There's even a Festival and Fashion kit to help you equip your guests for a weekend under canvas. Send them off with HAIRPLAY dry wax, FREESHAPE 2-in-1 styling + finishing, HAIRPLAY dry touch-up, HAIRPLAY sea salt spray and HAIRSTAY anti-humidity seal and they'll be all set to recreate any of the looks. Watch the tutorial below to recreate the looks in your salon with Sam's expert guidance. Bring on the braids!