Kevin murphy plumping line uses beauty tech to boost fine hair

The new Kevin Murphy Plumping line uses powerful thickening ingredients found in beauty products to give fine and thinning hair a boost. Harnessing the technology used in eyelash-boosting products, Kevin Murphy Plumping is designed to create lasting volume and add a healthy, shiny, sexy vitality. The three-step system comprises a shampoo, conditioner and leave-in treatment, all of which are suitable for daily use. Products all contain a complex blend of ingredients, including oleanolic acid from the Lovely Hemsleya root, which fights follicle ageing by strengthening hair at the root and making it less susceptible to hair loss; apigenin, a naturally-occurring plant compound from parsley which improves blood flow to the follicle; and biotinyl-GHK, a blend of strengthening tripeptides used in eyelash lengthening products, which swell the hair shaft to give the impression of thicker hair. As well as using the power of beauty science, the range also provides something new through its sexy, feminine packaging. And, in keeping with all Kevin Murphy products, packaging is made from post-consumer waste and designed to hold more product while using less material. Plumping Wash Thickening Shampoo (£20), Plumping Rinse Thickening Conditioner (£20) and Body Mass Leave-In Plumping Treatment (£27) are available from the end of April. Kevin Murphy is distributed in the UK by the ICON Consultancy. For more information call 01282 613413 or email [email protected].