Kerastase disicpline range created to make hair move

The Kerastase Disicpline range is the biggest launch for the brand this year and promises to make hair so smooth, it moves. Seven years in the making, development for the new range saw Kerastase create the 'Move Hair' machine specifically to study the movement of a woman's hair - identifying millions of different hair movement sequences and the two things which stop hair moving freely; inner weakness points and surface fraction points. The solution? A patented new technology called Morpho Keratin, which strengthens the surface and weakness points to assist the natural movement and dynamics of all hair types. Within the range sits a shampoo, conditioner, blow dry spray and mask, all of which promise to create smooth, shiny, flowing hair with no harsh chemicals and no damage. As well as an at-home product range, Kerastase Disicpline is also launching an in-salon service to smooth, reduce frizz and protect hair from humidity. Lasting up to ten washes, it's the ideal pre- or post-holiday treat for clients. With movement and fluidity at the heart of the campaign, Kerastase have chosen top ballerina Diana Vishneva as the face of the campaign. See her in action in the exclusive video below!