Kao salon division launches sustainability online game green mirror

Energy consumption, waste and other emissions are the issues that all industries must pay attention toin order to successfully tackle climate change. Addressing the issue, Kao Salon Division has opted for a highly innovative approach: "Green Mirror" is an online game specifically developed to educate salon owners and their teams how they can successfully address sustainability issues in their salon. The edu-tainment game designed in the successful escape room gaming format will be available for salons across the UK in April. What energy consumption do hair tools and other typical equipment use? How can you limit the amount of hair colour through exact application? These and other questions are put to players over the course of the game. The answers will then also help hairdressers and salon owners to make ecologically friendly choices for their everyday work in the salon. Like in a fairytale, Green Mirror, the namesake protagonist of the game, comes to life in the playing area, a digital hairdressing salon, and accompanies the players throughout – sometimes as a game leader, sometimes as a tipster, sometimes as a whimsical commentator. “Educating and supporting salons to make environmentally friendly choices for their salons is one of the key pillars of our ESG commitment”, explains Dr. Elmar Mussenbrock, global director sustainability at Kao Salon Division. “Instead of sharing information in classic ways such as brochures and static content on websites, we decided for a highly modern, interactive digital format that offers not only a deeper learning experience but also a lot of fun.”