Joico unveils the breakthrough in haircare – defy damage

Joico Defy Damage is a new line of professional in-salon bond-protecting and colour-protecting treatments as well as an at-home care range that needs to be seen and felt to be believed.

In-Salon Step One – ProSeries 1

The Joico Defy Damage ProSeries is an in-salon two-step treatment. The first step of the treatment is called the ProSeries 1, which is a bond-protecting colour optimiser spray. A first of its kind, it is a completely new way of looking at the needs of your clients’ hair. It will save you time on colour services and blow-outs and it will improve your colour results, while protecting the hair.

Step Two – ProSeries 2

The second step of the treatment is the ProSeries 2, which is a bond strengthening colour treatment. It works with any hair colour and lightener to replenish bonds and hydrate locks for stronger and healthy-looking hair. The two-step treatment optimises product performance and provide powerful damage protection. In two easy steps, it helps to protect hair bonds before, during and after every chemical service for stunning results.

Step Three – Home Care System

Clients can extend these professional results at home thanks to the Defy Damage Home Care System. It protects all hair types from the effects of heat styling and UV exposure and environmental pollution that can lead to dry and dull locks. It helps to protect and strengthen hair bonds for a healthy hair transformation that clients can see and feel from the comfort of their own home.

What’s the Defy Damage secret?

The secret behind Joico’s ultimate damage protection range is the key ingredients arginine, moringa seed oil and a protective lipid. Plus, the new Smart Release Technology is a liposome delivery system that provides a trifecta of healthy-hair ingredients that continuously release rose hip oil, arginine and keratin to repair, strengthen and protect the hair from the effects of daily styling.

What are the benefits of using Defy Damage?

ProSeries 1 and 2 In-Salon Treatment… • Increased and more even lift • Bond renewal and strengthening • Even porosity for better colour deposit • Maintains over 90% of colour vibrancy • Start to finish bond protection • Immediate soft feel • Increased shine At-Home Care System • Maintains over 90% of colour vibrancy • Strengthens and rebuilds bonds • See results after just one use • Immediate soft feel • Increases shine For more information call 0845 071 2326 or visit joico-defydamage.com This is a sponsored post in collaboration with Joico