Joico unites industry with #joination

JOICO hosted its first digital education event for hairdressers yesterday, #JOINATION, which was packed with live demonstrations, hair tips and tricks and business advice. Bringing together hairdressers from all around the world, virtual attendees could explore a virtual space which included the JOICO Main Stage, housing live hair education and inspiration, prerecorded content to watch on demand, as well as virtual table talks with guests artists on a number of topics. https://www.instagram.com/p/CZZqCWuK2-O/

What happened at JOICO #JOINATION?

The morning commenced with an introduction from the JOICO team and a live demonstration of JOICO LumiShine LUMI10 Colour, which covers greys in under ten minutes. Cynthia Baker, founder of SAGAHAUS, led a webinar on how hairdressers can best use social media to showcase their skills, grow their following and their client base. Guest artists in attendance included Paul Watts, Bruno-Marc Giamettei, Marcus Giamettei, James Atkinson, Ijan Davies Emrus, David Murray, Dan Spiller and Gill Berry, who showcased JOICO’s products and their top tips and techniques. https://www.instagram.com/p/CZZjucZKLmU/ JOICO Style & Finish took centre stage in the afternoon, with experts demonstrating how to recreate a variety of salon-friendly looks which range from Hollywood waves to textured styles. For the event finale, the Marc Antoni Artistic Team revealed their award-winning collection, which showcased live colouring and cutting techniques to inspire the audience. In other news, Andis has relaunched their online education platform