Joico sultry blonde series set to smoulder

The Joico Sultry Blonde series of shades is here to help you expand your salon menu for the 60% of clients who are currently blonde. "Our research reveals that 60% of an average salon's turnover is made up of blonde clients," says Sue Pemberton, JOICO Vero K-Pak Color International Artistic Director. "This means it's crucial to offer a comprehensive colour menu with high quality products. Research also shows that blonde clients are very loyal, so in terms of securing client longevity, it's a no-brainer to provide the new JOICO Vero K-Pak Sultry Blondes Series." There are three new permanent crème colours and four new demi-permanent instant gloss toners in the range. The new Sultry Blonde series is also supported by a campaign , with marketing banners, mirror clings, swatch book insert and a loop card. The new range comprises: Permanent Crème Shades •Three new level 10 shades: 10N, 10B, 10G • True-to-tone blonde colour, with balanced, brass-free results • Same usage instructions as existing JOICO Vero K-Pak Color System Shades • Allows soft grey blending • Great for soft highlighting techniques • 74ml tubes with 36 pieces per case: £5.10 + VAT Demi-Permanent Instant Gloss Toners • Four new shades: Natural Silver, Natural Violet, Natural Beige, Natural Gold • Ammonia-free, acid pH, no lift, pre blended liquid formula with micro-emulsion technology (with oil, water and surfactants) enables liquid colour to penetrate deeply and deposit quickly • Instant toning results with no developer required • Neutralises unwanted tones and enhances desired tones • Leaves hair healthier and softer with noticeable repair and hydration due to JOICO Quadramine Complex formula • Lasts up to 12 washes • Great for toning after highlights, refreshing colour,and toning grey hair • 60ml bottles with 36 pieces per case: £7.00 + VAT