JOICO Creative Director for JOICO UK & EMEA Signs New Four Year Deal

Published 21st Feb 2025 by Charlotte Grant-West

Bruno-Marc Giamattei has signed a new four year contract with JOICO. In 2023, Bruno was announced as the new Creative Director for JOICO UK & EMEA, having worked with the brand previously for four years as JOICO’s UK Ambassador for the UK, Ireland, and Europe.  

Through his role as JOICO’s Creative Director, Bruno works on a variety of creative projects with JOICO, supporting the growth and development of the brand, as well as providing his creative input and vision on photoshoots. Bruno also leads the JOICO EMEA Artist Team in fostering both commercial and creative success. 

Commenting on the announcement of the four year extension of his contract, Bruno-Marc Giamattei said: “I’m absolutely delighted to be continuing my journey with JOICO – I love working with the brand, the products and the team. JOICO is truly the perfect partnership for myself and I’m looking forward to seeing what the next four years hold. When you love what you do and who you work with, you never work a day in your life!” 

Charlotte Grant-West

Charlotte Grant-West

Published 21st Feb 2025

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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