Joico blonde ambition: individual and brilliant blondes for every client

The JOICO Blonde Ambition campaign will help your clients see their blonde hair in a whole new light. JOICO invites stylists to celebrate the beauty of individuality and the confidence to safely take any client - undefined by hair type, hair colour, complexion or lifestyle – from dark to light in a single service. At the heart of the Blonde Ambition campaign is Blonde Life Lightening Powder – providing the power to unite clients with brilliant lift that knows no bounds. Blonde Life Lightening powder never lets you down, the ultra-high-lift formula safely kicks you up to 9+ levels in record time. JOICO is committed to making sure it shares the joi of living the Blonde Life with all stylists! If your client is blonde or wants to be blonde, JOICO has all the products they will need – from the salon to their at-home care, it's all covered!

Prepare to see blonde in a whole new light with JOICO Blonde Ambition

Blondes want to keep their fresh blonde colour looking just that for as long as possible and JOICO has the home-care range that will combat the dreaded B’s – brassiness, brittleness and breakage that many clients have previously experienced.  Blonde Life after care will banish off-tones and at the same time nourish and hydrate ensuring a clean luminous blonde. Blonde Life Brightening Shampoo and Conditioner detoxifies bleached, double processed or lifted blondes, neutralizing chlorine and trace minerals always ensuring your blonde shines brightly. Use the shampoo and conditioner alongside Blonde Life Brightening Veil for heat protection, strengthening and frizz free styling, and finish with Blonde Life Brilliant Glow Brightening Oil to nourish and protect each strand giving crystal-clear shine and softness.  Blondes have never looked or felt better. If you are looking for that cool icy blonde then Blonde Life Violet Shampoo and Conditioner allows you to instantly cool brassy tones and brighten cool blonde hair. Maintaining healthy looking hair with brilliant shine which nourishes and neutralises brassiness at the same time, ensuring cool blonde hair has everything it needs – shine, hydration and protection.

Will inspire you to realise your clients Blonde Ambition!

It's time for you and your clients to start living your best Blonde Life together! JOICO has four exciting techniques – visit joico.eu or follow @joicoeurope on social media to be the first in the know! These makeovers will astonish you and the clients' real testimonials will inspire you to give your clients their own healthy-looking and healthy-feeling BLONDE AMBITION. Get ready to erase your clients' fears of going blonde by visiting joico.eu and get ready to see blonde hair in a whole new light with these amazing transformations by Larisa Love, Jill Buck, Olivia Smalley and Gina Bianca...

Honeycomb Technique

JOICO global brand ambassador, Larisa Love’s Honeycomb Technique. Larisa will show you how to see blonde hair without boundaries as she transforms natural texture with a full head of delicate waves and tendrils into a halo of luscious, sunlit warmth using Blonde Life Lightening Powder.

Ice Pixie Technique

JOICO celebrity artist, Jill Buck’s Ice Pixie Technique. Taking a crisp, short pixie cut from deep and dark to all new levels of light is an easy task for Jill thanks to the power of Blonde Life Lightening Powder and the mission of Blonde Ambition!

Seaside Blonde Technique

JOICO global brand storyteller, Olivia Smalley’s Seaside Blonde Technique. You’ll love seeing Olivia take a model with a dark-brunette, shoulder-length bob to buttery new heights in a single service, while maintaining healthy, beautiful condition.

Platinum Rain Technique

JOICO global business expert, Gina Bianca’s Platinum Rain Technique. Who says the deepest, darkest brunette hair colour can’t become the iciest light-blonde in healthy, beautiful condition? Certainly not Gina!

Dan Spiller on why he can't live without Blonde Life

Don’t just take our word for it JOICO color ambassador for Europe, UK & Ireland Dan Spiller can’t live without Blonde Life. He said:

I love how versatile the Blonde Life range is, I have achieved amazing results using it, soft delicate lights using the gorgeous Blonde Life Hyper High Lifts to an intense global application with Blonde Life Cream Lightener. One thing that stands out for me is the consistent, reliable results.

For more information about the Blonde Ambition Campaign and how to stock JOICO in your salon go to joico.eu/blonde-life/blonde-ambition/ This is a sponsored post by JOICO.