Issie churcher is appointed colour ambassador for alter ego

Italian professional haircare brand Alter Ego has announced Issie Churcher as it's UK colour ambassador. The celebrated colourist, who has previously picked up Colour Technician of the Year at HJ's British Hairdresser Awards Sponsored by Schwarzkopf Professional, has made a name for herself as one of the most sought after colourists in the UK. Issie started her career in her hometown of Glasgow as a colour technician for Sassoon before moving on to HOB Salons and Academy, where she led the colour department as creative colour director. Issie currently works as colour director at award-winning Brooks and Brooks salon in London. Speaking about her new role with Alter Ego Italy, Issie said: “I can’t wait to start representing Alter Ego Italy in the UK. Colour is my passion and the Alter Ego Italy products give me incredible freedom to express my creativity, as well as deliver on-trend colour looks for clients.”