Is your salon blogging?

You may think your website is enough to give you a good online presence, but if you’re not blogging you could be missing out on an additional opportunity to drive traffic to your site and customers through your salon door. A blog is effectively an online journal and, as the entries are easy to post, they allow you to frequently update your website. However, according to web host, Fasthost, only 3% of small and medium-sized businesses are planning to start a blog on their website. If you’re not blogging then you are lagging behind in the technology stakes. Blog tracker Technorati says there are nearly 54 million blogs in existence with 75,000 created daily.