Introducing L'oreal French Balayage Pearls
Published
05th May 2023
Blonde is the number one colour service for clients of all ages. The latest trend? French Balayage Pearls, courtesy of L'Oréal Professionnel Paris.
Balayage is here to stay, but this year’s trend is all about adding a touch of pearl. Consumer insight shows ‘pearl blonde’ and ‘pearly hair’ are big on Instagram with 109k posts for #pearlblonde and 27.9k posts for #pearlhair.** It’s safe to say that pearl has never looked so good, and it’s perfect for clients who want a colour switch-up for summer.
There couldn’t be a better time for the launch of ‘French Balayage Pearl’ and the five new Pearl Blonde Dia Light shades. Using French Balayage, the professional two-step technique from L’Oréal Professionnel Paris, achieve seamlessly blended lightening with neutralised toning for dimensional, luminous and pearly effects. And with client numbers on the rise in 2023 and blonding dominating, Pearl Blonde shades are just what you need to help build up business.
The French Balayage Technique
Add to your French Balayage offering with the five new Pearl Blonde shades from the Dia Light portfolio.
Step 1 – Lighten with Blond Studio
- Ultimate performance and condition
- Personalised results from caramel to platinum
- Complete range for every need
- Provides an ultimate shine and up to 30% more conditioned hair* • Seals the cuticle for a vinyl-like finish
- Softens the hair fibre
- Seamless blend of colour
- No lift, simply adds tone
"I complement my balayage service with Blond Studio and Dia Light, as it allows me to give a truly tailored end result and it’s the perfect gloss to seal, smooth and add shine." Siobhan Jones, for L’Oréal Professionnel Paris.