Introducing Density – New to the ALFAPARF Milano PROFESSIONAL Semi di Lino Range

Published 16th Jan 2024 by Josie Jackson

ALFAPARF Milano Professional, the pioneering professional haircare brand from ALFAPARF Milano, the Italian House of Beauty, is enriching its award-winning Semi di Lino range with the launch of Semi di Lino Density.

The new line is designed to restore the natural thickness of hair that has been thinned by stress and hormonal changes, the use of harsh products and frequent hairstyling.

The Semi di Lino Density range features an innovative technology called Filler Complex, a complex of amino acids and peptides that acts internally and externally on the hair fibre, nourishing and strengthening thin hair that creates a barrier effect to protect the hair and scalp.

This innovative line is able to increase hair thickness by 19%* and restore vitality to the hair fibre. The line includes the following original technologies:

  • Urban Defence Pro: an anti-pollution shield for total protection.
  • Shine Fix Complex: 24 hours of brightening power from the roots to the end.
  • Color Fix Complex: UV filter and antioxidant to prolong the beauty of colour.
  • Climate Proof: protective barrier that keeps your hair hydrated as humidity and temperature change.

The range is vegan and utilise recycled packaging.

Here's what is included in the range...

Density Thickening Low Shampoo 250ml
A gentle thickening shampoo with biodegradable formula** that gently cleanses and gives body for thicker and revitalised hair. 
RRP £14.50/€15.75

Density Thickening Conditioner 200ml 
Thickening conditioner with biodegradable formula** that detangles and nourishes while replenishing the hair which gains body and softness.
RRP £14.50/€15.75

Density Leave-In Cream 125ml 
A thickening cream that gives body and texture to the hair protecting it from heat without weighing it down.
RRP £14.50/€15.90

Density Lotion 6 x 13ml
A professional thickening treatment with a plumping and nourishing action to give body to the hair while protecting it. 
RRP £21.50/ €24.50

With the launch of the new Semi di Lino Density line, ALFAPARF Milano Professional is also extending its range of in-salon and home maintenance services with four specific treatments to satisfy all the needs of the hair and scalp.

1. Intensive Density: treatment to plump even the thinnest hair fibre helping the hair regain strength and vitality.
2. Cellular Madre Density: treatment to revitalise thinned hair fibre helping the hair regain strength and softness.
3. Instant Density: instant treatment that revitalises the thickness to the hair fibre.
4. Density Home Care: home maintenance treatment, with a revitalising and thickening action.

*Results of tests carried out according to OECD standard TG 301F(international guideline defining a method for the evaluation of biodegradability).
**Instrumental test conducted on hair treated with Thickening Low Shampoo, Thickening Low Conditioner and Thickening Cream.

Available January 2024

Contact Xpert Professional today [email protected] or [email protected] or go to or for more information.

This is a sponsored post in collaboration with ALFAPARF Milano Professional.

Josie Jackson

Josie Jackson

Published 16th Jan 2024

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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