Introducing davines heart of glass for your blonde clients
Published
04th Jun 2021
by laurahusband
The new Davines Heart of Glass collection is designed to satisfy the needs of every blonde client in your salon.
What is the Davines Heart of Glass collection for blonde clients?
From platinum to balayage, treated to naturally light hair, the new Heart of Glass collection from Davines works to satisfy the needs of every single blonde. This treatment product line synergistically protects and repairs hair fibres while perfecting your desired shade of colour. Davines Heart of Glass contains indigo pigments that are sustainably sourced from jagua fruit to naturally balance out and brighten up blonde hair. The indigo pigments work for both warm and cool shades as well as natural blondes and leave no purple residue which is a hairdresser and client's dream. Heart of Glass has been designed to be gentle enough to use everyday. It features Davines' patented complexes – Biacidic Bond Complex and Fortifying Botanical Shield. These patented formulations are combined with natural raw materials, such as baobab extract to make the range ideal for bleached and lightened hair as well as hair that might be suffering from weakness from heat damage.What is the Davines sustainability promise and why is it important?
Maintaining the brand's sustainability drive, the formula is free from silicones and it is 89.7% naturally derived with 93.1% biodegradability. The packaging is fully recyclable and it is made with recycled plastic, as well as the product being CO2 neutral, it is made using 100% energy from renewable sources.What makes Davines Heart of Glass an innovation for blonde clients?
Hair art director for Davines, Tom Connell said:Heart of Glass is a game changer for blondes. It's designed to solve all major blonde hair woes with fast results! As we enter 2021 with brighter hopes, it’s only right to bring back bright blondes with sustainably-sourced ingredients and our patented complexes to strengthen hair from root to tip with incredible shine.
What is in the Davines Heart of Glass range?
- Heart of Glass Silkening Shampoo – enhancing shampoo, use every wash, RRP £20
- Heart of Glass Rich Conditioner – fortifying, enhancing conditioners, use every wash RRP £23
- Heart of Glass Sheer Glaze – brightening thermal fluid, use every wash, RRP £22.50
- Heart of Glass Intense Treatment – reinforcing, brightening treatment, use weekly or bi-weekly, RRP £20
