Indola take street style to leicester and stockport

Last week Indola took their Street Style collection to Leicestershire and Stockport. The brand's global ambassadors, Paddy McDougall and Andy Smith, took to the stage at the FHA Inspire event on Sunday 9 June; closely followed by a Look and Learn session at Alan Howard in Stockport. Commenting on the looks Paddy shared; “Street style this summer is dominated by high impact colour looks combined with clean lines and clever internal layering. The overall looks provide a perfect canvas for our latest #simplysmarter colouring techniques which utilise our latest product innovations and provide in depth trend and technical education.” For this year’s FHA Inspire Andrew Minarik, local Indola ambassador, also took the stage to educate the audience on the benefits of Indola’s new XpressColor. It is a ten-minute colour which provides flawless coverage and is ideal for panels, short crops and root re-growth. The seminar at Alan Howard offered more of an in-depth look at cutting and colouring techniques. Paddy and Andy created seven looks inspired by Indola’s latest collection, with the audience being welcomed onto the stage so they could see for themselves how the looks were created.

Delicate Daydream (pictured above)

What is the look? A lilac infused, ultra-feminine style. It is all about clean, sleek and smooth hair. What are the styling products? Smooth serum for the expensive, seamless, high gloss finish and volume & blow-dry spray to create an effortless, refined feel. What are the colour products? #COLORBLASTER, ADEN

Lavish Culture

What is the look? Streetwear mixed with a high-fashion edge. The look is cool and high-end. The styling is really simple using natural fall from the haircut to show off the interest in the hair colour. What are the styling products? Use Indola’s Innova WAX after washing the with its pink rose shampoo and applying the new repair treatment. For the variation look, choose texture fibremold to create a sweeping fringe. What are the colour products? Choose PPC Color through the T-Section and Re-root. Mix PCC Color with Color Transformer for demi-permanent shiny and even results, to create this look with high-end gloss.