Inanch do hair deal with disney
London salon Inanch has tied up a sponsorship deal with Walt Disney Film Studios to style the hair for Disney film executives and film stars coming over from the USA to their UK Film Premieres and Press Conferences.
The deal is the first of it's kind in the UK and salon director Joe Emir says "Disney is recognized as the leading family entertainment brand worldwide with family brand values and it is a great honour to be given this wonderful opportunity to work with Disney in the UK.
"Having worked on film premieres in the past, there were occasions where the talent coming over from the USA didn't have their own hair stylists at hand and it was struggle for us to get hold of a good hairdresser in time for the premiere or press conference".
As part of the deal Disney will be supplying movie trailers and special movie clips for Inanch-TV which is the salon's own in-salon TV channel. Inanch TV was launched by the salon's PR & Production agency, Catwalk Creations.
"We were having problems with our salon TV network supplier. The content was not being updated regularly and there were too many commercials being played." adds Joe. "With Inanch-TV we have bespoke content which is updated on a monthly basis and covers the latest in Fashion TV, lifestyle programmes, travel destinations, movie trailers and our own promotional offers".
