Improve your salon's online platform at the digital skills stage 2019

This October, in Eventcity in Manchester, HJ Live North will be hosting events from Monday 13th October to Monday 14th October. Experts are taking to the stage to show how having a strong online presence is vital for making your salon and styling business a success. The new Digital Stage will host sessions covering website design, performance and all aspects of social media, from what platforms to use and finding the right audience to turning customers into brand ambassadors. Come to the event to push your salon into the rapidly advancing digital age to welcome more clients to your doors. Bookings for Digital Skills stage are now open. Don't miss out by booking your place here. Sunday 13th October 2019

11.00am - 11.45am: Creating successful video content for social media - live vs recorded videos

James Ibbitson, head of video at Visual Punch and James Lane, digital training director, Hyperstar Social media posts with videos in them boost views and visual content increases engagement. This means more people seeing your content, more people going to your website, and more people booking, just by adding in a video! This session will show you how you can start making videos that are optimised for each social media platform. 12.00am - 12.45am - Instagram - navigating your fastest growing business tool  Tommy Kolowski, Owner, NAF Salon For businesses of all shapes and sizes, Instagram is a necessary platform for building brand awareness, connecting with a target market, and acquiring customers. Building an engaged following on Instagram is a challenge, but the pay off is huge! Tammy will share some top tips to help you grow your Instagram account. 13.00pm - 13.45pm - How to get floods of new local customers enquires through your website for free  Paul Clarke, Owner, Salon Marketing Experts Social media might be where you think the biggest opportunities are to get new clients, but your salon can get more local opportunities from new customers through organic traf c in Google search engines. Paul Clarke will show you a step by step walk through on how to position your website at the top of google for your local town or city through using one easy to use free tool that Google encourage all business owners to use. 14.00pm - 14.45pm - How to market your start up business on social media Jacqui Van Loen, Business Trainer We are in an era where entire businesses are built on Instagram and Facebook, but in a space that moves so fast, how can your business keep up especially when your time is precious? Jacqui will show you step-by-step instructions for you to follow and apply to your own business, from psychological triggers that make people buy to simply demonstrating your true competitive advantage. 15.00 - 15.45: How to find your salon's audience on social media Chris Halpin, Social Media Editor, Professional Beauty With so many platforms and social media tools available, it’s often easy to invest a lot of time without any reward. PB's social media editor, Chris Halpin, shows you how to plan ahead, find the right audience for your business and build content that is suited to them. 16.00 - 16.45: How to win new customers with social media  Paul Clarke, Owner, Salon Marketing Experts Discover how the pros use social media to ll their appointment book and what gets the best results between free social media vs paid. Monday 14th October 2019 11.00 - 11.45: Is your salon website design losing your clients?  Kate Woods, Founder, KOR Digital It may be a social media era, but it would be a huge mistake to neglect your website in your digital marketing efforts. This engaging session looks at the mistakes you could be making with your virtual shop window, aka your website, and gives you tips to attract and keep more clients more often. 12.00 - 12.45: Turning customers into brand ambassadors using social media Al Tepper, marketing & social media expert, TepFu Getting your fans excited enough to champion your business is the holy grail and Al Tepper will take you through his 10 proven ways to make that happen. From the heart to the wallet, over 15 years on social and 21 years in marketing, Al has perfected these mechanisms and will be revealing all but only for those in the room on the day. 13.00 - 13.45: How to make your own Facebook advert? Chris Halpin, Social Media Editor, Professional Beauty Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. In this session, Chris will share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all he’s learned from his own experiences. 14.00 - 14.45: What are the hottest social media platforms to invest your time and money in? Caroline Quinlan, Beauty Expert and Digital Marketing Specialist It isn’t only about the size of the social media sites, it’s also whether the social media site is a right fit for your business. Learn how to find the most profitable social media platform for your business, in order to maximize your brand reach, engage with the right people and achieve your social media goals. 15.00-15.45: Stand-out social media salon market campaigns Akesha Reid, Digital Editor, HJI A case study of inspirational campaigns run by hair and beauty businesses, attracting clients and driving sales, presented by PB's social media editor, Chris Halpin and HJI’s digital editor Akesha Reid.