British professional hair brand OSMO has announced the appointment of Swansea based colourist, Iestyn Griffiths, as its newest brand ambassador
Iestyn brings with him a strong reputation for beautiful, wearable colour and a growing social media following drawn to his signature blonde work.
With eight years of hairdressing experience and a Level 3 NVQ-qualified hairdresser, Iestyn has built a name for creating expensive looking colour that feels fresh and effortlessly wearable in real life. From luminous blondes and soft ribbons of dimension to lived-in colour and seamless blends, his work combines technical precision with a polished, client-friendly finish that looks just as striking in the salon mirror as it does on Instagram.
Known for his honest consultations, relaxed approach and eye for colour placement, Iestyn’s chair is all about creating hair that suits the individual. Whether it is a bold transformation or a softer blonde refresh, his focus is always on results that feel modern, tailored and easy for clients to wear every day. That balance of creativity and realism has helped make him a trusted choice for clients looking for colour that is high impact without feeling high maintenance.
His growing profile has also seen him recognised within the industry, having achieved 2nd place Stylist of the Year 2023 at the Welsh Hair and Beauty Awards, and finalist status in 2024.
Speaking about his new ambassador role, Iestyn said: “I’m so proud be an OSMO Brand Ambassador. If you told the younger version of me – the one just starting out with a pair of scissors, a colour bowl, big dreams and a lot to prove – that one day I’d be representing a brand I’ve always loved, I honestly wouldn’t have believed you. But here we are.
“This journey hasn’t always been easy. There have been long days, late nights, self-doubt, and moments where I questioned everything. But I kept showing up, kept pushing, kept believing in my craft and today it all feels worth it. This really is a new era for me, bigger goals, bigger opportunities, and stepping fully into the stylist I’ve worked so hard to become.”
“We are delighted to welcome Iestyn to our ever-growing OSMO ambassador team. With his creativity, passion for colour and clear dedication to his clients, he represents everything we value as a professional brand. We’re excited to see the looks he creates with the OSMO IKON range and can’t wait to see what the future brings.” explains Sinéad McLaughlin, Senior Brand Manager at OSMO.
