As Christmas approaches, salons and freelance hair professionals are gearing up for the bustling festive season. Diaries will soon (if not already) be filled with clients eager to transform their look in preparation for their many holiday celebrations.
It’s no secret that December is the busiest time of the year, with a previous report from Phorest, confirming that people in the hair industry are estimated to bring in an additional 107 percent in total revenue compared to the rest of the year.
So, how can salons prepare for the seasonal rush? Alice Dawkins of Hair Extensions Supplier Milk + Blush, gives her top tips...
Adopt an Effective Scheduling System
Before the rush begins, opt for an effective scheduling system which allows you to input the client’s name, the time, and the date of their visit and the type of appointment – cut, colour, extensions, etc. This will give you a clear overview of the month ahead, ensuring there are no overlaps and you’re allowing the right amount of time to suit the service required.
It will also allow you to monitor busy staff members, ensuring that they aren’t overworked during this period, by closing off their diaries at a certain number of clients a day and giving the appointment to other team members.
Stock Up On Products
Hair stylists’ kits should always have everything they need, but this can be particularly tricky during busy periods.
Analyse your inventory and calculate which products you might need. Buy items like colours, bleaches, foils, shampoo, conditioners, hair treatments, brushes, and clips in bulk to avoid any panicked last-minute dashes to your stock providers in between appointments. While this might prove costly, you’re bound to make it back in profit before the month is out, and if you have some leftover, use it for future appointments.
Set Reminders and Establish Boundaries
It’s not just the hair industry that’s super busy this time of year – other people will likely have a million things to do before the Christmas break.
Send customers reminders about their hair appointments a few days before in the form on an email, text, or call. And while a little prompt is a great way to limit no-shows, set boundaries to protect yourself and your team if anyone fails to turn up.
During busy periods, consider taking deposits from customers and establish a tailored cancellation policy that clearly outlines how far in advance they should inform you of cancellations to get it back or what happens if they don’t show up. While this may seem harsh, not covering your back could see you lose out on potential profits.
Create a Great Environment for All
Amid all the rush, don’t forget to get in the Christmas spirit. Put up your Christmas tree, decorate the salon, and adapt your drink and snack offerings to create a welcoming and festive space for your staff and clients.
Meanwhile, ensure staff and customers feel valued and appreciated. Set your team seasonal targets and offer incentives to motivate them and show you’re not afraid to reward hard work. And consider issuing mini gift sets or discounts to longstanding customers to show your appreciation for their loyalty.
Speaking of Christmas, here's how to maximise your profits during party season...
