How to make your salon stand out from the crowd
Published
14th Oct 2020
by
charlottegw
In the saturated hair salon market, coupled with the current climate, we don't need to tell you that you need to stand out to survive. So from making every client feel like a VIP, to giving back to your local community, we asked the experts share their tips on keeping clients coming through the doors.
Make your client feel like the most important person in the room
"Each and every client that walks through your salon door needs to be made to feel the most important customer of the day. This all begins with the reception greeting, your receptionist is key, smiley and welcoming and also a memory like no other, and/or details made on their appointment notes. To be asked how they got on with previous products purchased for example, did they enjoy their holiday in Italy? And so forth. This will instantly make the client feel part of the salon family and will send out a relaxed but also informative environment. Also, important is a comfortable waiting area, here is where the client will observe the salon ambience and will not have their hairdresser or colourist to guide or look after them, so music and lighting is key to suit your salons look."
Tracy Hayes, Fudge Professional global brand ambassador
Get social savvy
"Social media plays a huge part in making your salon stand out, with my client’s seeking out social media to check out a salon and the work they produce. From informative and knowledgeable feeds which showcase your salons identity to your followers through how to videos, before and after images, client reviews, trend led images and product recommendations whilst adding some personal elements by introducing your team and their strengths. Also engaging with your followers through interaction. Make sure you focus on showcasing your salon reviews through your website, social media and email campaigns too so you can shout about them."
Mark Woolley, founder and creative director of
Electric London
Keeping in touch
"Effective marketing such as emailing clients to keep them in the loop with what your stylists and salon are doing is a great way of communicating with your client whether that is a monthly newsletter to let them know what awards you’ve been entering or winning. Rewarding them with referral discounts or birthday gifts is a great way to show you care and can help with client retention. Online offers especially now will make your client feel valued and stop them from looking at cheaper options or other salons for a cheaper deal. Encouraging online reviews will help drive business also.
Rewards schemes are vital such as, rebook and recommending a friend. Sadly not many salons offer student discount but by implementing this it can add a new clientele to your business."
Jonathan Andrew, leading stylist
Give back to your local community
"After the lockdown we offered 100 free haircuts to local Bristol charities as a way of giving something back to the community. We predicted a quiet August after a record July, but the reaction has been fantastic. The local press and the charities really got behind the initiative and the ten charities shared their stories through their social media. It’s opened many doors with some celebrities hearing about the haircuts as well. It was one of the best things we have done.”
Noel and Corey, NOCO Hair founders
