How to keep profits high and client’s colour vibrant
Salon owner, educator and internationally renowned hairdresser and colourist, Andrew Smith shares his top tips on keeping clients hair colour vibrant and your profits high throughout the business year.
Promote and push treatments
When clients visit the salon, they expect to be treated, relax, and enjoy some well-deserved self-care. In many businesses, colour services hit a percentage of 75-80%, which is an incredible segment and one hairdressers should push on as much as possible. During the client appointment, don’t be shy – share your knowledge and show you are the professional. Highlight the importance of add on services such as a glossing or conditioning treatment and explain the thought process and science behind this. Share how this will positively impact the client and you will be surprised how many take you up on this offer. Don’t be too sales heavy but promote this in a professional and subtle way.
As simple as it sounds, this is something that many stylists and salon teams tend to leave until the very last minute, putting the sales at the end resulting in no uptake from the client. One of the best ways to promote and push retail is to use this as a talking point during your appointment with the client, leaving the products on their shelf of the styling station once used, to allow them the chance to look at this on their own and have extra time to think about it. “This has seen a rise in retail sales for us, as clients are actively seeing the products in action and how they work with the hair,” says Andrew. Share the colour regime used in the salon and the styling products, as this will only encourage them.
Encourage top up appointments and mini colour services
The financial impact on clients due to the rising cost of living has been incredibly difficult, with many clients spacing out their appointments more than ever in a bid to reduce their outgoings. Instead, promote mini colour services such as t-line highlights, root touch ups, and colour glossing treatments. All of these enhance he colour and condition of the hair, whilst having less of an impact on clients’ finances.Have you seen Andrew Smith's top tips on tackling the fashion world? Catch up here...