How to get creative on a budget
Published
08th Nov 2018
by akesha
Producing a hairdressing collection can be a great way to promote your salon business but it is also a big investment, so how can you let your creative juices flow and produce stunning imagery without it breaking the bank?
Freelance stylist and co-founder of networking app Creative Connections Bryony Gordon, provides her top tips for shooting on a budget:
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Use Your Own Space
Shooting in a studio is ideal, but if your budget won’t stretch to hiring professional space, try creating your own with some good lighting and a plain crisp wall and floor space. Alternatively, consider a location shoot. Some great shots have been created in quirky places – whether it’s outside or indoors. I’ve even seen great work shot in a bathtub! Depending on the theme of your shoot, think about whether going on location will work for you.
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Join Forces with Other Creatives
Want to do a photoshoot but can’t afford the costs on your own? Use networking apps to find other like-minded creatives who are prepared to contribute an equal amount and share the costs. For example, you could go halves with a make-up artist on the cost of the models/photographer or divide the fee between yourself, a photographer and stylist for example. That way you aren’t stuck with a huge bill and you all get a great range of images that benefits everyone.
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Do a Skills Exchange
The chances are you aren’t the only creative business person trying to produce a shoot on a budget. Thus, instead of getting paid or splitting the costs, a group of creatives could provide their services for no charge, but at the end you should get a set of images that you can use to promote your work or business. Be sure to search for like-minded people and check out the portfolios of each creative first to maximise the chances of creating imagery that reflects your personality and vision.
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Ask Around
Searching for unique designs or props, but don’t have cash to splash out on high-end, designer items? Ask around. Networking apps have scores of designers who would love to see their work come to life in a photoshoot. By connecting with them, you’ll get distinctive items for your shoot and they’ll get great exposure for their work.