How to create a men's hair collection on zero budget

Trevor Sorbie stylist Jake Courtnage was challenged to create his very first men's hair collection with zero budget. The stylist from Trevor Sorbie Brighton explains how he created his Outline mini collection. Click through our gallery to see the series of images. What did you learn from making this collection? I’m now more mindful about the everyday things around me and I’m always thinking: ‘how can I translate this into a hair collection’. I’ve learned good things come from challenging situations and from working outside your comfort zone. I’ve also discovered that you should never be too proud to ask for help if you don’t know how to do something. How did you source your team? I spotted my model in the street and thought he had a great face and attitude. I styled the model myself and Trevor Sorbie’s creative director Tom Connell recommended photographer Chris Bulezuik for the shoot. How long did the creative process take? The whole shoot from initial brainstorming to completion took five months. It was fascinating to watch it all come together – such a buzz! Trevor Sorbie’s creative director Tom Connell, explains why creative work is so important for salon staff... How do creative shoots inspire and motivate staff? Shoots allow our stylists to have a break from salon work and use a different part of their brain. Working on a shoot gets our team members excited about going back into the salon the next day. It provides our staff with a real sense of accomplishment because they know they’ve created something from scratch. What skills has Jake learned from the shoot? He’s learned how to view hair as an image and to consider how he wants his concept to be translated. He’s also learned that what’s seen on camera is often different to what we see with our own eyes. How do you encourage your staff to develop creatively? We provide opportunities and mentorship. Everyone in the company knows they are only one great idea away from being put on a shoot or show. Everyone has an equal opportunity and the strongest work will always be chosen. It also means the more established team must keep striving as there is always a group of enthusiastic junior hairdressers on their heels!