With busy schedules between both your team and your clients, unbookable gaps in your calendar can be a real burden. Simon Finer, Salon Director at Decadence Hair & Beauty in London, has experienced that first-hand.
“It’s been an endless source of frustration for the front desk reception,” he says. “On a daily basis, we were calling, emailing, and moving clients to open gaps and maximise potential revenue opportunities.” Not only was this process time consuming for Simon’s team, but it created a challenging experience for their clients too.
Luckily, Simon uses Fresha to manage his salon, and he was an early adopter of their latest feature. The new calendar optimisation tool from the #1 booking platform for beauty and wellness helps salons reduce gaps and maximise every day’s value.
If you’re already using Fresha, switch on online booking optimisation in your settings to get rid of those calendar gaps. You can select ‘Reduce calendar gaps’ which shows availability based on how long a service will take but prevents booking at awkward times. Or you can select ‘Eliminate calendar gaps’ and clients will only see slots before and after existing appointments and blocked time.
Both options will lead to back-to-back appointments, and you can switch between them any time. You can even turn off your booking optimisation when you want clients to see as many slots as possible. That’s great for off-peak seasons, or if you’ve just opened a venue and want to attract as many bookings as possible.
“We switched it on as soon as it was launched at the start of August,” says Simon of this new Fresha feature. “Overnight, we saw clients booking their appointments back-to-back with others, leaving appropriate gaps and removing the need to reschedule bookings.”
For Simon, and every other Fresha partner, this is just the latest improvement to the management software that helps salon owners and staff shift focus to the things that matter most, like client care.
Sign up to Fresha now to learn more about optimising your calendar and join the 100,000 other businesses around the world making the most of the all-in-one platform.
This is a sponsored post in collaboration with Fresha.
