On 14 October Sassoon celebrated the launch of the House of Sassoon London, in what was a night of pure innovation, avant-garde designs and the promise of artistic exploration. 2024 will mark the 70th anniversary of Sassoon, so what better way to mark this occasion than the opening of its new flagship location?
Representing the very essence of Sassoon, the House of Sassoon venture reignites the DNA of the brand as it flows through five glorious floors. Developed as a community for Sassoon enthusiasts, with locations in both London and Beverly Hills, the new concept includes a dedicated salon, academy classrooms, a spacious theatre, a unique chair rental membership and ambassador programme, an event space rental as well as in-salon education training programmes for local salons.
London has always been a fashion capital and Sassoon has a heritage and an affinity with the city, stretching back to its original Bond Street Salon which opened in 1954. As ever, team Sassoon are intentional about all that they do and choosing Greek Street as a location has been a considered choice.
Sassoon thanks its sponsors, whose support made the event a spectacular success: