Hot tools professional launch in europe

Hot Tools® Professional has now officially launched into the European professional market, making its debut appearance at international hair and beauty exhibition, Cosmoprof in Bologna, Italy. The brand recently celebrated 25 years in business and in that time has built an exceptional reputation for delivering great results in the professional market through innovations in materials, technical features and ergonomically advanced designs. Vice President of Marketing, Terri Taricco says: ‘‘We are delighted to be branching out to the European market and we are confident that the brand will experience the same success as it has seen in the US among the professional market. It’s a very exciting time to be part of the hairdressing industry and we know from our 25 years of success with the brand that we have everything you would expect from a leading professional electrical haircare range... and more.’’