Hj's guide to the professional hair brands on a sustainable mission
Published
29th Apr 2022
by laurahusband
The UK hairdressing industry is on a sustainable mission this year and beyond with professional hair brands making it easier than ever for you to make sustainable changes within your salon. As part of HJ's Sustainability Week, we've put together HJ's Guide to the sustainable initiatives and steps that are already underway...
HJ's guide to the professional hair brands that are on a sustainable mission to do good for both your business and your clients
CLOUD NINE announces partnership with CleanHub
CLOUD NINE has announced an exciting new partnership with CleanHub and Green Worms, as it continues to reduce its plastic footprint, support communities, and make a positive impact on the planet. CleanHub works with a global network of waste specialists, helping to recover plastic before it makes its way into our seas and oceans. Martin Rae, CEO of CLOUD NINE says: “We have committed to collecting 1,000kg of plastic in 2022. This is more than we produce for our styling products globally! Our collection progress can be tracked via our live impact report.”
Justice Professional makes a commitment
“One of Justice Professional’s strongest core values is sustainability, which is why in 2022 we are taking a step forward and focusing on recycling salon waste, such as bottles and tools, as well as the hair we cut. Furthermore, our holiday packs will be made of recyclable water bottles.”Aveda goes 100% vegan
Aveda is proud to be the first beauty company to implement 100% post-consumer recycled packaging, and use 100% renewable energy at its primary manufacturing facility in Minnesota through wind and solar energy. The brand announced its transition to being 100% vegan in January and has raised almost $65m for local and global environmental organisations. The annual Earth Month initiative and partnership with Charity: Water has so far provided more than 60,000 people with clean water in key sourcing countries including India, Nepal, Madagascar and Ethiopia.Authentic Beauty Concept rolls out refill bars
“At Authentic Beauty Concept we’re rolling out refill bars, encouraging retail refills which helps salons work to a more circular economy. For 2022, Schwarzkopf Professional is relaunching the Bonacure range as Bonacure Clean Performance – it will be 100% vegan and with packaging made of up to 97% recycled plastic.”
Davines has joined forces with Plastic Bank
"B Corp certified Davines is committed to becoming net-zero by 2030. In their factories and offices, Davines only use electricity and thermal energy (biomethane) from renewable sources. These inexhaustible sources of energy do not emit CO2, do not pollute, and are renewable. Every product Davines formulate, design and produce are manufactured using clean energy. Davines has joined forces with Plastic Bank, where it has removed 100 tonnes of plastic, and as of 2022, Davines is certified plastic neutral, meaning that for every product sold in 2022, the same amount of plastic dispersed into the environment will be removed."
Diva switches to eco-friendly packaging
Diva is committed to more eco-friendly practices and will take a more conscious approach with its products. The brand has delved deeper into sustainable initiatives with its new eco-friendly packaging made from 100% recycled materials such as tin cans and plastic bottles.
ALFAPARF Milano make changes to their packaging
“YELLOW ALFAPARF Professional Colour Tubes are made with 100% recycled post-industrial aluminium to reduce carbon emissions. To limit paper consumption, the boxes are made with 90% recycled paper and the information leaflet has been replaced with a QR code.”Hair Tools offers more sustainable alternatives
Hair Tools is offering more affordable and sustainable alternatives to hairdressers and salons to help those who want to make small changes for our planet. Whether its Head Jog’s eco-friendly Straw Brushes or 100% Bamboo Combs, Hair Tools’ Straw Tint Set, Eco Gowns or new eco-friendly Microfibre Towels – there are eco- friendly items for different areas of the salon. Disinfection range Disicide is certified vegan and environmentally friendly meaning salons can protect clients without damaging the environment, and the electrical range Parlux is ozone free to save energy and reduce pollution.
KAO to Run Climate Neutral Operations in UK and Germany
Kao, the Japanese manufacturer and supplier of professional salon products such as Goldwell, has announced that it will be running climate-neutral operations in the UK and Germany by 2022. Furthermore, energy-saving measures have been implemented, resulting in a 31% reduction in energy consumption since 2010. Additionally, Kao has reduced its wastewater volume by more than 12% since 2016 and completely switched to sustainably sourced paper (FSC certified) in 2015. By 2025, Kao plans to further reduce its carbon footprint in the EMEA region by continuing to cut water consumption, installing LED lights in its facilities, switching to low energy consuming cold mixing processes and reducing waste in its production sites.
Henkel aims to be 100% recyclable by 2025
Henkel, which includes Schwarzkopf Professional, JOICO, Authentic Beauty Concept, Indola, Alterna Haircare and Sexy Hair sees sustainability as an integral part of its culture. By the end of 2020, 89% of the company’s packaging was already recyclable or reusable and the proportion of recycled plastic in its consumer goods packaging was 15% globally. By 2025, Henkel aims to have 100% recyclable or reusable packaging, to have cut fossil plastics by 50% and have zero waste. By 2030, the aim is to have replaced the last remaining fossil fuels used in production with climate-neutral alternatives.KeraStraight and Innoluxe removes all single-use plastic
KeraStraight and Innoluxe use biopolymers from sustainable sugarcane and 100% recycled content in all of their packaging. Education is incredibly important so all packs are being given clear recycling instructions with entire packs being made recyclable to encourage salons and clients to recycle. The company is also removing wasteful processes and single-use plastic across its brands. This includes using recycled and uncoated paper for brochures, removing wasteful foils from packaging and working with suppliers who recycle and reuse.
Paul Mitchell Clean Beauty marks a new beginning
“Paul Mitchell Clean Beauty takes a new approach to haircare, blending clean, vegan, farm-to-bottle botanicals and lab-optimised ingredients that are gentle on the hair, scalp and environment.”We/Do appoints Advocate for Positive Change
“We/Do has appointed Phoebe Dynevor as our Advocate for Positive Change. We are thrilled to welcome Phoebe to the family – she’s an authentic advocate for change who’s using her influence for good. We will invite more people to join the journey towards more responsible beauty routines and driving change.”
Vish and Kao Salon Division Partner to Eliminate Colour Waste
Vish has announced its new partnership with Kao Salon Division, designed to aid the colour house and its salons towards greater sustainability efforts. Thousands of salons are being encouraged by Kao to use Vish technology to monitor and reduce how much colour they dispense – and ultimately waste. “Sustainability is about the environment and more. It’s about stopping 30% of colour going into the water systems or to landfills, about reducing packaging and the pollution involved in transporting product,"said Tom Bentley-Taylor, MD of Vish EMEA.
L’Oréal Professional Products brands are dedicated to sustainability commitments
L’Oréal Professional Products (including L’Oréal Professionnel Paris, Redken, Kérastase, Pureology, Matrix, Shu Uemura, Biolage and Pulp Riot), are part of the L’Oréal Group which has made a number of sustainability commitments as part of its L’Oréal For The Future Program. By 2025 all L’Oréal sites will have achieved carbon neutrality. In fact, 73% of L’Oréal Professional Products brands are already made in carbon neutral plants. The company’s Salon Emotion Sustainability Savvy program is already helping salons look at waste, water, energy, carbon emissions and salon furniture. Plus, in 2020, the L’Oréal Group unveiled a salon backwash device to reduce water use by 80%. “We are committed to a more sustainable and responsible hairdressing industry,” explains Omar Hajeri, L’Oréal Professional Products Division president.
FFØR combines its free from and organic ethos with fully recyclable packaging
FFØR, which stands for Free From, Organic and Real, lives by an ethos to ‘Do Good, Look Good and Feel Good’. This means the brand is committed to making sure all of its ingredients are as naturally derived as possible and sourced ethically. Plus, all of the products sit within fully recyclable bottles, jars and tubes that are made from post-consumer recycled (PCR) materials.Revlon Professional and American Crew is on a positive sustainable journey
Revlon Professional and American Crew use sustainable packaging to reduce their footprint and divert waste from landfill. “By 2023, 30% of the Revlon portfolio will be sustainable. Our American Crew Care range is vegan, formulated with +80% naturally derived ingredients and a minimum of 80% post consumer recycled plastic. Revlons' ‘Always Connect’ initiative encourages salons to utilise a discounted service with Salon Sustainability, a company designed to help recycle wastage," explains Matt Horder, Revlon Professional UK & IE commercial director.
Wella Professionals moves manufacturing facility to zero waste to landfill
Wella Professionals has partnered with the Green Salon Collective with salons receiving a 15% discount on their opening order. All Wella Professionals Studios now implement Green Salon Collective’s recycling system. Wella Professionals is also moving its packaging and appliances to more sustainable production. The brand’s European manufacturing facility is moving to zero waste to landfill, using 100% renewable electricity supply, 100% green electricity and 100% carbon- neutral gas consumption.
ELEVEN Australia work to reduce their carbon footprint
“At ELEVEN Australia we’ve made steps to reduce our carbon footprint. In 2022 we are launching packaging innovations such as our gentle cleanse shampoo & conditioner bars which are wrapped in 100% biodegradable packaging."