Hji hearts... ruby-jean wilson's peroxide blonde

Model of the moment, Ruby-Jean Wilson, made a splash this season with her striking new shade of peroxide blonde.

As muse to Marc Jacobs, Ruby's new hue surely served as at least a starting point for his Edie Sedgwick-inspired pop-art collection.  

And it's no coincidence that it was Ruby again who opened Louis Vuitton with that bright blonde hair taking centre stage once more, setting the scene for another sixties-style show.

Taking elements of swinging London style with just a dash of grunge, this peroxide pretty look is one to watch for the new season.

We asked Mario Charalambous of Richard Ward Hair & Metrospa in London for his verdict:

"I'm a huge fan of Ruby-Jean's new style. It's a fun, feminine look, especially when worn curly or in soft waves. The soft tone really suits her natural colouring - it reminds me of a modern-day take on Marilyn Monroe. However, her bleached eyebrows add a contemporary twist to an otherwise very classic iconic blonde. 

"Unlike Marilyn's signature platinum hair, Ruby-Jean's hairdresser has chosen a softer, glossier blonde which looks more champagne than silver-toned. This hue really helps to warm her complexion and give her skin a healthy glow.

"Ruby-Jean's look was achieved with a global application of bleach and then toned down to this soft blonde hue. Her colour requires excellent home care products and regular treatments to prevent further damage, and encourage her tresses to really shine."