Have you seen the new brand from new york launching at salon international?

Amika launched this weekend at Salon International. The brand is a new professional line of haircare and tools, founded in Brooklyn, New York that focuses on styling. Amika aims to the the antithesis of a typical beauty brand. Instead of going after unattainable perfection the brand believed in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity all while delivering fun in their unique packaging. All the products include the star ingredient "super-fruit" Sea Buckthorn Berry. The products are vegetarian-freindly, cruelty-free and free from sulphates, phthalates and artificial colours. Visit stand K150 to see brand ambassador Naeemah LaFond work her magic and convey her styling knowledge with her warm, fun and relaxed style.