Have you met the #skpcollective digital influencers for 2021 yet?

The 2021 #SKPCollective digital influencers are a group of hairdressers who have been selected to be part of Schwarzkopf Professional's digital influencer group for this year. Learning how to navigate between offering personalised services and building a digital business is not always a straightforward process. Schwarzkopf Professional's #SKPCollective is designed to support the support the stylist and the salon to promote the influencer's skills and business offering via social media channels. The six members of the team will receive bespoke training on social media such as how to use it effectively, how to present yourself and your business and put all of this training into practice on a daily basis. The #SKPCollective 2021 digital influencers will receive content generation opportunities all year long from Schwarzkopf Professional. This includes editorial shoots with fashion brands and the opportunity to go behind the scenes at hairdressing's biggest shows. The #SKPCollective first launched in 2018 and this year it features a new look with a new team of influencers for 2021.

Meet the #SKPCollective 2021 digital influencers

• Justin Mackland, Ishoka @justinatishoka
• Ashleigh Farelley, Hair By Ashleigh @_hairbyashleigh
• Darcey Clarke, Ashley Gamble @darceymariahair
• Stacey Whyte, Cheveux @cheveuxsalonx
• Rebecca Jacques, Daniel Granger @rebeccajacques_hair
• Justine Weir, Tweedie & Marshall @_styledbyjustine

Follow @schwarzkopfprouk and the #SKPcollective hashtag on Instagram to see how and what the all-new #SKPCollective get up to next. For more information about the #SKPCollective digital influencers 2021 and to find out how you could get involved in future go to schwarzkopf-professional.co.uk.