Have you heard about the new tbh – true beautiful honest by schwarzkopf professional?

Step into Autumn with Schwarzkopf Professional’s multidimensional permanent hair colour, tbh – true beautiful honest – the newly improved hair colour dyes, to provide an enhanced true, beautiful, and honest experience from the inside out.

The formulas being PETA-approved with a 100% vegan formula* boast up to 93% naturally derived ingredients** and use up to 50% less ammonia***, enabling you to deliver best-in-craft colour services for clients. As well as featuring natural oils for a higher level of care, the new formula includes HEP+ technology to help reduce the risk of developing an allergy**** and offer a variety of commercial yet aspirational colour services from dimensional coverage services to services that enhance or create dimensions for client-friendly looks.

tbh – true beautiful honest meets the needs of the modern salon client

Schwarzkopf Professional understands that multidimensional techniques like balayage, ombre, highlights, pastel toning, and microlights continue to dominate salon services, as clients seek natural-looking colour results that enhance their individual beauty. An increasing number of clients are also looking for hair products from brands that have values which are consistent with their own.

Schwarzkopf Professional’s newly improved multidimensional colour brand is perfectly positioned to help hairdressers address their clients’ wishes with natural-looking, multidimensional colour services that are more caring and eco-conscious than ever before.

The new -12C Cendré Ash series help round out the cool colour world, for stronger neutralisation options for your cool-toned clients. The multidimensional finish of these new shades helps to give natural-looking end results while offsetting warm underlying pigments.

tbh – true beautiful honest in all the right areas

tbh – true beautiful honest features coverage which enhances, not hides, the hair’s existing highs and lows, giving each salon client a personalised ‘my hair but better’ colour result.

The uniquely crafted hair colour dyes provide clients with shimmering, powdery tones, and a healthy glow. With 11 natural shades offering luxurious soft touches of beige and chocolate, 16 cool shades that provide the perfect mix of warm and cool tones, and 11 modern, warm shades with a hint of rose that give an update to beige copper, gold chocolate, chocolate beige and red beige, you can answer all clients’ individual wishes. Plus, the tone softener with 97% naturally derived ingredients to soften and personalise shades, ensures a natural-looking result, and is also ideal for colour refreshing and gloss services.

It's now even easier to create natural-looking colour results without compromising on coverage, performance, or longevity – all while providing a more caring and lower-maintenance colour service for your client.

For more information about tbh, please speak to your local Schwarzkopf Professional representative or visit schwarzkopfpro.com/tbh

A range of blended learning opportunities are also available through specialist colour and multidimensional masterclass seminars, as well as the newly revamped ASK Education eAcademy. For more information, visit schwarzkopfpro.com/eacademy

Discover a wealth of hairdresser and lifestyle inspiration via Schwarzkopf Professional’s social media channels (@schwarzkopfprouk) and explore the multidimensional results of tbh – true beautiful honest via the #schwarzkopfpro, #betbh and #myhairbutbetter hashtags.

The newly improved tbh – true beautiful honest products and services are available from October 2022.

^*Free from animal-derived ingredients.

^**Depending on the respective product; calculation includes up to 65% water content respectively.

^***vs. standard permanent colouration.

^****Although the risk of developing a new allergy is reduced, there remains a risk of an allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each colouration. If you have ever experienced a reaction after colouring the hair, you must not colour. Strictly follow the safety instructions and consult www.schwarzkopf-professional.com.

This is a sponsored post in collaboration with Schwarzkopf Professional. Have you tried the Bonacure Clean Performance from Schwarzkopf Professional?