HARE & BONE is excited to unveil a transformative shift with the introduction of a Creative Collective. This new structure is designed to offer greater flexibility and inclusivity for those wishing to be part of the HARE & BONE team.
Under the leadership of Creative Director, Sam Burnett, the brand is evolving from its traditional art team setup to embrace a HARE & BONE Collective model. This change reflects the brand's commitment to fostering creativity, intuition, and connection. The new Artistic Director of HARE & BONE, Amelia Evans, brings a fresh perspective and dynamic energy to the Collective. A natural-born communicator, Amelia is passionate about sharing her knowledge and guiding future generations of hairdressers. As the Artistic Director and Head of Education, she oversees the development of training programmes and the creation of colour concepts for the brand’s collections. A master of precision cutting and a multi-disciplinary hairdresser, Amelia embodies the HARE & BONE ethos.
Sam will continue to lead the creative direction of HARE & BONE, leveraging his technical expertise and visionary approach. His guidance has been crucial in curating a team of exceptional stylists who embody the HARE & BONE ethos in their work. Founded on principles of individuality, self-expression, openness, and creativity, HARE & BONE's
core values remain as vital today as they were at the brand's inception in 2014. The new Creative Collective structure aligns with these principles, allowing for a more fluid and adaptive team environment that stays ahead of fashion trends and remains deeply connected to its creative roots.
Sam Burnett comments, ‘The HARE & BONE Collective will continue to be a trend-conscious and fashion-focused team of professionals, dedicated to pushing boundaries and setting new standards in the industry. With this new direction, we reaffirm our commitment to innovation and excellence. Amelia was a natural choice to be the brand’s new Artistic Director. Her dedication to clients, the team and the industry, as well as her creative vision has, and continues to inspire those in her presence.’
