Hair Trend Forecast Summer 2024

Published 29th May 2024 by Talana Sodiwala

As industry professionals, staying ahead of the curve is essential for offering your clients the latest in hair trends. Tom Smith, International Creative and Colour Director for evo and Olaplex Ambassador, shares five hair trend predictions for summer 2024. 

Let’s dive in and see how you can integrate these styles and cuts into your offering...

Beach Braids

These sporty yet chic braids are perfect for everything from beach days to festivals. Spotted on the Chanel Cruise 24/25 runway, they range from classic braids to twists and can be worn as single or multiple braids. Extensions can help achieve super long looks, but natural long hair works too. Celebs like Nicole Scherzinger and Cara Delevingne are loving this practical style.


Bell-bottom Bob

The Bell-bottom bob is making waves! This cut features few layers and flicked-out ends, mimicking the flare of bell-bottom jeans. It’s been rocked by supermodel Gigi Hadid and actress Penelope Cruz for a bold, dramatic look. If your clients want a softer look you can do so by giving them gentle flicks at the ends.

Hourglass Layers

Long, thick, and glossy hair is a major trend right now, symbolising health and wealth. Hourglass layers are all about flattering different body shapes, sitting at the narrowest part of the waist to highlight an hourglass figure. Victoria Beckham and Rosie Huntington-Whiteley are fans of this sophisticated style.


Deep Side Partings

Side partings were big in spring, and they’re only getting deeper this summer. This trend features partings that start further to the side of the head, creating a dramatic swooped-over look. Perfect for any hair length, it’s especially great for adding volume to thin hair. Jennifer Lopez and Anne Hathaway have both rocked this versatile style, proving it works for both short and long hair.


Sculpted Bangs

Clients want to try bangs but without the commitment? Sculpted bangs are the answer. These bangs are placed and clipped behind the ear, giving your client a chic look without the permanent chop. Celebs like Zendaya, Raye, and Rihanna have been experimenting with this fun, temporary style.

By incorporating these hot summer trends into your service offerings, your salon will be at the forefront of fashion, ready to offer clients the latest in hair styling excellence.

Talana Sodiwala

Talana Sodiwala

Published 29th May 2024

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