Hair at london fashion week - ss23 trend report

Published 23rd Sep 2022 by Josie Jackson
Hair at london fashion week - ss23 trend report Fashion week gives us an insight into what the trends of the upcoming season are likely to be - and whilst fashion is, understandably, the focus, hair is also a prominent aspect of runway style. HJ takes a peak backstage at fashion week with L’Oréal Professionnel to uncover some of the up and coming hair trends...


Johanna Cree-Brown, for L’Oréal Professionnel, was the lead artist for the show, which "celebrated the delicate balance between romance, independence, and self-preservation, encouraging self-confidence to empower men and women". The final look was described as "Etherealism meets Futurism - graphic plaited buns with ethereal, soft tendrils". The How-to: Brush the hair through with Full Volume mousse. Brush the back section up and secure in a high ponytail. Divide into four and plait the lengths. Wrap these around the base elastic and secure, leaving the plaited lengths at the back. Brush the front sections to each side and tong in some waves and tendrils. Take little sections and push the hair back up the length to give more texture around the face.


Richard Phillipart at the Boutique Atelier for L’Oréal Professionnel led the charge for the show, which was inspired by mythical sea creatures. The look was created the mimic the effect you emerge from the sea - water tight on top with flowing ends. The How-to: Prep the hair with Tecni.Art Beach Waves and blast with a hairdryer. Pull the lengths off the face and spray with Infinium Pure; spray the top section of the hair, lightly backcomb and then use a net to compress the hair down on the head. Put the remaining lengths at the back into two rope braids, pin to secure, diffuse with heat, then leave to cool down. Unravel the braids and the lengths should have kinky waves, shape, and spritz with Beach Waves.


Adam Reed, UK editorial ambassador for L’Oréal Professionnel, was the lead stylist behind the 'city slick' style. Reflecting on the show, he shared: “I have worked with Erdem for years, and once again it was an incredible honour to work with Erdem and his team in such an iconic venue, The British Museum. The collection for SS23 was out of this world with wonderful variety of textures, prints and styles. With an impressive 42 model line-up, we wanted to create a look that allowed the clothes to speak for themselves, a modern ‘city slick’ look with a dynamic edge while still creating a soft, elegant finish.” The How-to: 1. Begin by spritzing the hair with L’Oréal Professionnel TECNI.ART Pli throughout the mid-lengths and ends, brushing through to embrace the model’s natural texture. Where needed, apply heat using either a hairdryer or straightening iron to subtly smooth the lengths for a slightly more polished finish. 2. Taking a fine ended comb, part the hair into a deep side parting starting from the right of the head. 3. Using a professional hair colour mixing bowl, combine a large quantity of L’Oréal Professionnel TECNI.ART Fix Max Strong Hold Gel and NEW L’Oréal Professionnel Metal Detox Oil, mix using a colour brush to ensure fully combined to create a flexible gel shine formula. This combination gives an incredibly strong hold while allowing it to be easily rinsed out. 4. In layered sections, gradually apply the gel formula with a colour application brush to ensure a smooth application, starting from the scalp and dragging the product down to just behind the ear on both sides, tucking the hair behind the ears to create that ‘City Slick’ look. 5. To complete the look, mist L’Oréal Professionnel Infinium Extra Hold Hairspray and L’Oréal Professionnel TECNI.ART Ring Light for a beautiful natural shine finish. 6. For textured hair, Abigail Butler tightened braids or recreated the City Slick look by softening curls with Curl Expression. 7. Eight of the hair looks were finished with a show stopping veil, perfectly pinned into place by Adam himself. Has Fashion Week not given you your hair fill? Why not check out these looks from the 2022 Emmy Awards.
Josie Jackson

Josie Jackson

Published 23rd Sep 2022

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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