Great lengths inspires women with their new campaign - 100% you
Published
03rd Nov 2017
by
akesha

Hair extensions brand
Great Lengths has revealed its latest campaign, 100% You.
The campaign centres around the education surrounding human hair extensions and about how its 100% human hair extensions can provide a natural enhancement and help women feel more confident.
Over time hair can weaken as a result of styling, weather, colouring and the natural ageing process. Through their campaign Great Lengths aims to restore lustre using the highest quality human hair. From filling in sparse areas and thinning hair to adding volume, colour and depth, with Great Lengths women can create the look and style they have always wanted, without causing damage with chemicals and dyes.

Hosting numerous events throughout the UK and Ireland throughout 2017, the brand gathered valuable client insights from their certified stylists to help inform the 100% You campaign. Key messages from the insights dominate the campaign, and help to reinforce how Great Lengths can make women feel more confident.

To support the campaign launch, the brand has introduced new photography that conceptualises three looks, and delivers a variations of captivating colour, enviable volume and luscious length.
Chris King, Business Development Director for Great Lengths UK & Ireland, said: “We continue to hear feedback on how Great Lengths enables our clients to feel 100% themselves. Restoring confidence, through natural and subtle enhancements. The 100% You campaign is about resonating with our current clients and future clients, as well as our salons and stylists, so they recognise that with Great Lengths, natural and beautiful hair and styles can be achieved everyday.”

For more information on Great Lengths visit
www.greatlengthshair.co.uk