Great Lengths Continues Partnership With The Little Princess Trust

Published 01st Mar 2024 by Sian Jones

Great Lengths, global leader in premium hair extensions, is incredibly proud of its ongoing partnership with the Little Princess Trust, a UK-based charity dedicated to providing real hair wigs to children and young people who have lost their hair due to cancer treatment or other medical conditions.

This partnership, initiated by James Henderson, owner of M Hair Salon in Nottingham and now Great Lengths Global Little Princess Trust Ambassador, underscores Great Lengths' commitment to making a positive impact on communities worldwide. James has recently been awarded Supreme Status, making his salon the only one across the entire country to achieve this level of recognition. This achievement is partly attributed to his commitment and contributions to the Little Princess Trust, "I am immensely proud to work alongside this remarkable charity. The partnership not only signifies a commitment to providing high-quality hair solutions but also underscores our shared dedication to making a tangible difference in the lives of children battling hair loss," said James.

Great Lengths offers a unique donation scheme in over 1500 salons across the UK and Ireland, as well as in more than 60 countries globally. Clients who opt for Great Lengths extensions have the opportunity to change lives by donating their used extensions to the Little Princess Trust. These donated extensions are then expertly prepared by Great Lengths before being transformed into real hair wigs, provided free of charge to children and young people in need. 

"At Great Lengths, we believe in the power of giving back and supporting meaningful causes," says Joscelin McCourt, CEO of HB Collective, the home of Great Lengths. "Our partnership with the Little Princess Trust reflects our commitment to ethical practices, 100% premium hair quality, and making a positive impact on the lives of children and young people." Great Lengths' dedication to ethicality and hair quality ensures that only 100% human hair extensions are accepted by the Little Princess Trust. The company meticulously selects the finest quality human hair through a traceable and ethical process, starting in India and continuing at its production facility near Rome, Italy. All processed hair is Remy and Double Drawn, meaning it maintains its natural qualities and is carefully matched according to different lengths. "We are honoured to be associated with the Little Princess Trust and to play a role in supporting children and young people facing hair loss," adds Joscelin. "By choosing Great Lengths extensions, clients not only enhance their own hair but also contribute to a greater cause, making a difference in the lives of those in need."

Participating in the donation scheme costs nothing for clients and salons alike, offering a meaningful way for salons to give back to their communities and reduce waste. For more information about Great Lengths and its partnership with the Little Princess Trust and the salon grading scheme, visit greatlengths.com.

Interested in becoming a Great Lengths certified stylist? Please email: [email protected] or call +44 (0) 113 278 1292 speak to the Great Lengths team.

Sian Jones

Sian Jones

Published 01st Mar 2024

Sian is Deputy Editor on HJ and supports Editor, Charlotte, in the delivery of content for the HJ print magazine, website and social media, she is also Editor of Modern Barber magazine. Sian has over ten years’ experience writing for print publications covering Youth & Children, TV & Entertainment and Lifestyle. She graduated with a degree in journalism, and whilst studying was nominated for the Guardian Digital Journalist of the Year award in 2011.

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