Great lengths awards 2010 finalists

The finalists of the inaugural Great Lengths Awards have been chosen after an intense day of judging at London's Home House.

With nine categories that incorporated creative awards such as bridal look and avant garde look of the year, as well as business awards that encouraged salons to analyse their hair extensions business and personnel, the awards provided Great Lengths salons with the perfect opportunity to examine their entire extensions offering.

"Our aim with the Great Lengths Awards is to celebrate and reward these achievements whilst providing salons with the perfect platform to showcase their creativity and commercial talents," said Great Lengths managing director Philip Sharp.

"Success in these awards will undoubtedly provide a wealth of opportunities for salons to increase their profile in the industry, and attract new clients by enabling them to position themselves as one of the leading extensions salons in the UK."

The finalists were selected by a panel of judges that included Urban Retreat Harrods salon manager Marcus Allen and hairdressing industry business experts David Drew and Julie Eldrett and will be invited to a glitzy celebration at London's Mayfair Hotel on 12 September where the winners will be announced and presented with prizes that include PR support, training and a trip to the Great Lengths international conference in Rome.

Great Lengths Awards 2010 Finalists

Classic Look Of The Year

• Candice Loftus, Nick Jones Hairdressing
• Chris Christophi, Toni & Guy Enfield
• Diane Shewhorak, Reuben Wood Hair & Beauty

Tomorrow's Look Of The Year

• Hector Obeng, Hectors Global Hair with Zeal
• Jill Faulkner, Faulkners Hairport
• Ruth Madden, Moo Hair

Avant Garde Look Of The Year

• Aysha Aziz, Scruples, Claire Sabberton,
• Cherries Hair & Beauty
• Victoria Jones, Tufties

Bridal Look Of The Year

• Hayley Robinson, H,
• Kirsty Sykes, Fusion Hair & Beauty
• Inanch Emir, Inanch London

Salon Of The Year

• Cherries Hair & Beauty
• Inanch London
• Willow Hair, London

Marketing Award

• Cherries Hair & Beauty
• Moo Hair
• Taylor Ferguson

Rising Star

• Amy Adams, Mark Riley
• Jade Edwards, Fusion Hair Consultants
• Leanne Walton, Sally Montague

The Gold Trophy - Extensionist of the Year

• Brad Metcalf, Colour Nation
• Inanch Emir, Inanch London
• Vicky Demetriou, Daniel Hersheson