Great Lengths SpA has acquired HB Collective Limited, bringing its UK and Ireland business directly into the global Great Lengths organisation.
This strategic move marks an important milestone for the premium hair extensions brand and reinforces its long-term commitment to the UK and Ireland professional salon market.
HB Collective has successfully led Great Lengths across the UK and Ireland, building a strong network of salon partners and delivering the premium products, education and support for which the brand is known.
As a directly owned Great Lengths market, the UK and Ireland business will enter an exciting new phase of growth, supported by increased investment, closer international collaboration and direct access to the global organisation’s expertise, innovation and resources.
This will accelerate development across product innovation, industry-leading education, salon business support, marketing and brand development, while creating new opportunities to help Great Lengths salon partners grow and thrive.
Mark Davison will continue to lead Great Lengths UK and Ireland alongside the existing team, combining their established market expertise with the opportunities and resources of the global Great Lengths organisation.
For customers and salon partners, it remains business as usual, with the same trusted team, service and support continuing without interruption, now backed by even greater scope for future growth.
Vito Pollina, CEO of Great Lengths SpA, said: “HB Collective has demonstrated exceptional leadership, market expertise and commitment to the Great Lengths brand. Bringing the UK and Ireland business directly into the Great Lengths family is a natural next step in our growth strategy.
“We see tremendous potential in this market and are excited to further strengthen the Great Lengths brand, deepen our partnership with customers and work closely with our UK and Ireland team to unlock the full potential of the business.
“Together, we have an opportunity to set new standards for excellence and innovation within the professional hair extensions industry.”
Mark Davison, CEO of HB Collective, added: “This acquisition demonstrates Great Lengths’ long-term commitment to the UK and Ireland market and, most importantly, to our salon partners.
“I am delighted to continue leading Great Lengths UK and Ireland as part of the global Great Lengths organisation, working alongside our talented team to build on the strong foundations we have created.
“While it will be business as usual for our customers, this new chapter brings exciting opportunities through greater investment, closer collaboration with our colleagues in Italy and enhanced support to help our salon partners grow and succeed.
“Together, we will continue to raise the standard for professional hair extensions, delivering the exceptional products, education and service that our customers have come to expect from Great Lengths.”
This next chapter brings together deep UK and Ireland market knowledge with Great Lengths’ global expertise and resources, creating an even stronger foundation for growth as the brand continues to build on its reputation for premium quality, industry-leading education and innovation within the professional hair extensions market.
